In a move to address recent financial challenges and ensure a stronger future for the pork industry, the National Pork Board (NPB) is rolling out a new strategic plan centered on the needs of producers.

The plan — announced at the 2025 Pork Industry Forum in Orlando last month — was developed with extensive input from pork producers and industry stakeholders. It aims to drive demand, strengthen state and national partnerships, and improve swine health.

“The task from our board of directors last July was pretty straightforward. Coming off of two years of a really difficult financial situation, the board said, ‘Let’s really focus on … what (the producers) are in need of,’” said Bill Even, CEO of the National Pork Board.

He noted this marks a shift from the board’s previous strategic plan, which had an internal focus. 

The plan includes three goals and is expected to be in place for three years.

1. Drive and increase the...