Digital connectivity is the key to agriculture’s future. Without ubiquitous connectivity, ag cannot fully embrace the new tools and technologies that will enable it to meet the productivity and sustainability demands of tomorrow.

“We’ve done a number of studies and spent a lot of time with farmers to gather insights on the sustainable practices they are using,” said Nate Birt, vice president of Trust In Food, Farm Journal’s sustainable agriculture division. “Unless farmers are able to capture data to quantify the things they are doing, it will be very difficult for them to qualify for new programs and markets in the more digitized economy that is developing.”

Capturing and sharing data requires...