How can you talk to consumers about gene ed­­iting when most have little understanding of how plants are bred?

The Coalition for Responsible Gene Editing in Agriculture, formed by the Center for Food Integrity in 2016 as a partnership of stakeholders who share a vision of global acceptance for the responsible use of gene editing in agriculture and food, understands that building trust in gene ed­­iting is es­­sential so that the food system has the social license to use the technology in a responsible matter.

The coalition analyzed consumer research about communicating about biotechnology and they discovered that some methods of...