Pork Board unveils new marketing initiative: 'Taste what pork can do'

Fresh branding effort launched to boost pork’s appeal among younger consumers.

In a food culture that embraces a new international cuisine almost daily, and that is driven by those under 40 years old, the National Pork Board (NPB) is making a simple request of American eaters: “Taste what pork can do.”

The NPB — which manages funds generated by the Pork Checkoff — announced its new branding and marketing initiative, along with the slogan “Taste what pork can do,” during the annual Pork Industry Forum last week in Orlando.

The new initiative uses deeply researched demographic data to establish which groups are most likely to in­­crease their pork consumption when introduced to new ways ...