For the second consecutive year, Iowa Farm Bureau is teaming up with Flying Hippo, a branding agency with clients like Nike and Iowa State University, to equip farmers with actionable strategies to establish a unique brand identity that promotes growth and profitability. 

This two-part marketing and branding workshop series will be held on Nov. 13-14 and Dec. 4-5 at the West 48 event center in West Des Moines. The event is exclusively for Iowa Farm Bureau members.   

The November workshop will guide farmers in one of Flying Hippo’s branding philosophies: the Spotted Zebra, helping participants identify strategies to differentiate themselves in a competitive marketplace. The December session, “Let’s Go to Market,” will explore the digital landscape and offer proven social media tactics to capture target audiences.

Early registration before Oct. 2 is $50. Regular registration after Oct. 2 is $75. Discounted hotel rates are available at the Comfort Inn & Suites in West Des Moines. For more information and to register, visit IowaFarmBureau.com/BrandingWorkshops.